Penerapan Social Media Plan pada Instagram XD Radio Yudha Meningkatkan Brand awareness

This research aims to enhance XD Radio Yudha's brand awareness on Instagram using a qualitative descriptive method and Social Media Plan (SMP) Strategy. XD Radio was previously active on Instagram but experienced an 84.4% decline in insights by 2023. The SMP Strategy is expected to amplify reach, profile visits, and brand awareness among young adults. Following a 3-month implementation, substantial improvements were observed: Instagram reach reached 15,103, profile visits surged by 2016, and gained 111 new followers. These outcomes illustrate the effectiveness of SMP in elevating XD Radio Bali's brand awareness via Instagram. The
qualitative descriptive methodology and SMP substantiate the success in addressing the previous decline in insights.