ANALISIS FAKTOR YANG MEMENGARUHI MINAT PENGGUNA EWALLET DANA DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) DI BALI

This research aims to determine the factors that influence the interest of DANA e-wallet users in Bali using the Technology Acceptance Model (TAM) method. This research adds two external variables, namely belief and system quality, apart from the internal variable TAM. The quantitative survey method was used by collecting primary data through questionnaires. The research population was DANA e-wallet users in Bali, and the sample size was determined using the Roscoe formula, resulting in 270 respondents using 2 sampling techniques, namely convenience sampling and cluster sampling. The research instrument was a questionnaire with a 4 Likert scale. The validity test was carried out using the convergent validity test, while the reliability test used composite reliability and Cronbach's Alpha. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Model evaluation involves convergent validity, discriminant validity, composite reliability, and R-Square. Hypothesis testing was carried out using the bootstrap method and T test. The results of the tests carried out were that all hypotheses were accepted with a positive and significant influence on interest in using the DANA e-wallet, namely the belief and system quality variables on the perceived usefulness variable, the belief and system quality variables on the perceived ease of use variable, the perceived ease of use variable. towards the perceived usefulness variable, the perceived usefulness and perceived ease of use variables towards the attitude toward using variable, and the attitude toward using variable towards behavioral intention of use.